Apple Watch sales are supposedly doing fine according to Tim Cook

While Apple has been very evasive about talking about the sales figures of the Apple Watch, Tim Cook felt like he needed to address a recent IDC report claiming Apple ranks fourth in the wearables business behind Fitbit, Xiaomi, and Garmin and it sold 1.1 million units during the third quarter of 2016, which represents a 71 percent decline in shipments when compared to last year.

But Apple CEO says the Apple Watch is setting sales records for them during the first week of holiday shopping. “Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for the Apple Watch,” he said. Cook wouldn’t give the exact sales figures still.

Source: Reuters