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Tuesday
Dec062016

Google collaborates with En Masse art collective for new Pixel cases and wallpapers

Customization is one of the key aspects of Google's Pixel smartphones with a variety of customizeable Live Cases and corresponding wallpapers available to make each Pixel look unique. Google has extended their customization to include orginial works from the Montreal-based En Masse art collective.

The new Artworks Live Case designed by EN MASSE, a multi-artist collaborative drawing project that explores the creation of highly spontaneous, large-scale collaborative black and white drawings and public installations.

EN MASSE comes from the French word for “as a whole” or “all together”. Our goal is to create work that can remind people of their dreams: to be strong, to belong, and to be inspired. This exploration of shared creativity allows us to create something larger as a whole that we can do on our own, and is an exact portrait of our deeply human need to be affirmed.
Working with Google allows us to spread this mandate into new and ever-expanding networks, on a much greater scale! By linking a traditional artistic medium with powerful new technologies, like Live Cases, Pixel fans around the world can discover our art and become part of the EN MASSE movement.  
A BIG thank you to the diverse group of artists involved in this project:

To design and purchase your own EN MASSE Artworks Live Case, visit the Google Store. The case is available for $50 (CDN). We’re excited to be launching today alongside other Artworks Live Cases by Jen Stark, Craig & Karl, and Opening Ceremony.

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