Cineplex's "A Balloon For Ben" inspires moviegoers to see the big picture

 

Today Cineplex Entertainment announced the launch of a new short film. A Balloon For Ben that asks Canadian moviegoers to "see the big picture," a heartwarming story that reminds us to make time for what you love.

Like last year's Lily & The Snowman, the short film will be shown at Cineplex's 165 theatres across the country during the month of December.  It will also be promoted acorss Cineplex's social media and digital channels. 

"When we launched our new ‘See The Big Picture’ brand platform last year with Lily & The Snowman, we knew it was a memorable story that would capture the hearts of Canadians during the holiday season. It ended-up going viral and capturing the hearts of millions around the world,” says Pat Marshall, Vice President, Communications and Investor Relations, Cineplex. “We created A Balloon for Ben in the same spirit and we hope that it encourages viewers to once again make time for what’s really important in their lives.”

A Balloon for Ben is set in a world where balloons are filled with the light of film.  Ben and his father purchase a balloon with the intention of watching it together, but things do not go as planned when the demands of his father’s job get in the way.  What follows is a heartwarming tale of how Ben’s father ultimately shares the joy of making time for what he loves, with his son.  The film features a unique rendition of ‘Everywhere’ by Fleetwood Mac, which is performed by Toronto-native Em Patrick (English) and Star Académie winner, Stephanie Lapointe (French).

A full-length version of the song featured in A Balloon for Ben, ‘Everywhere,’ will be available for purchase in mid-December on Spotify, iTunes and Google Play Music, with proceeds benefitting WE, Cineplex’s national charity partner.  

Link here for a behind-the-scenes video about the making of A Balloon for Ben. Pass the tissues this way, please.