Yahoo rolls back initial integration of Tumblr’s sales team with its company
Sunday, February 14, 2016 at 4:49PM 
Yahoo CEO Marissa Mayer
Yahoo might be giving back some of Tumblr’s autonomy as Yahoo yet again missed earning expectations and is trying to reorganize itself internally for a better future. Yahoo CEO Marissa Mayer initially promised that Tumblr would be a standalone entity when it acquired the company back in 2013 for US$1.1 billion. But she seemed to take back the idea when they combined Yahoo and Tumblr sales staff. It supposedly caused a bit of an issue with Tumblr staff as both sales teams targeted different markets.
The sudden change in plans make us question how Yahoo will be able to work moving forward and if this means Yahoo might even consider selling Tumblr off in the future. From Tumblr’s end, the official statement is it “has introduced a number of innovative ad products to maximize value for our advertisers and best meet their needs. To further support these efforts moving forward, we have returned to a dedicated direct sales team.”
Source: Business Insider | Via: The Next Web
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