AT&T's new ad campaign addresses the casualties of text driving
Wednesday, February 24, 2016 at 9:08AM 
We see people texting while driving every day and some of us are guilty of sneaking a peek at our devices or even trying to send out responses while behind the wheel. AT&T's latest ad campaign titled 'Drop Your Weapon,' shows just how lethal text driving with statistics that prove the practice kills more people than war.
The ads show that there have 4,491 US casualties in the Iraq War between 2003 and 2014. This number is superceded by deaths due to text-driving exceed 33,000 within the same period. The big difference is that text-driving deaths could have been avoided if someone just waited until they were parked or safe to send a text.
New technologies like hands-free headsets and voice control on newer cars assist it remaining connected but they don't remove the root cause of accidents which is distracted driving. How many more people have to die unnecessarily before we realize that when driving a vehicle, all our attention should be focused on the road ahead as well as the other cars and people around us.
Source: Design Taxi
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