Microsoft purchases SwiftKey for $250 million

Microsoft has just bought popular Android and iOS software keyboard maker SwiftKey for $250 million. Although SwiftKey gained its reputation for creating innovative predictive keyboards that make using software keyboards on smartphones more efficient, it seems that Microsoft is after possible Artificial Intelligence applications. 

Once a paid app with 300 million users on Android and iOS, SwiftKey went for the premium model and has struggled to profit from a highly competitive segment of aftermarket predictive software keyboards. While it has yet to be formally announced, Microsoft will likely absorb the company’s 150 employees around the world are expected to join Microsoft Research. 

Source:9to5Mac