Facebook buys face-swapping app Masquerade

Snapchat isn't the only one with face-swapping capabilities. Facebook wants to offer the experience to its users so they've bought face-swapping and live filter app Masquerade. You probably know them more as MSQRD on both Android and iOS worlds. The standalone apps won't go away but what Facebook is looking to do is bring the feature into its app (we're guessing to Messenger).

According to Masquerade CEO Eugene Nevgen, the purchase will help them reach a wider audience. "Within Facebook, we're going to be able to reach people at a scale like never before." As of December 2015, there are over a billion daily active users on Facebook, so they do have the potential to reach a much larger audience.

Source: SlashGear