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Wednesday
Apr132016

Amazon goes thin, light and premium with new Kindle Oasis 

Amazon wants to make eReaders exciting again by introducing the thinnest and lightest Kindle reader ever. The Kindle Oasis is a reinvention of their popular reader and is 30% thinner on average and over 20% lighter than any other Kindle. It is also the most expensive Kindle we've seen in years starting at $399.99.

Kindle Oasis—the eighth generation of Kindle—crafted from the ground up for readers, with an all-new, incredibly thin and light design, plus an included charging cover that delivers months of battery life. Kindle Oasis is available for pre-order today for $399.99 and will start shipping in the coming weeks. Meet Kindle Oasis at www.amazon.ca/kindleoasis.    

“To lean back and read for hours, you need a sanctuary from distraction,” said Jeff Bezos, Amazon.com Founder and CEO. “We want Kindle to disappear, and Kindle Oasis is the next big step in that mission. It’s the most advanced Kindle we’ve ever built—thin and ultra-lightweight, it gets out of the way so you can lose yourself in the author’s world.”

Kindle Oasis weighs just 131 grams and is just 3.4 mm at its thinnest point—30% thinner on average and over 20% lighter than any other Kindle. To achieve this, Kindle Oasis has a featherweight polymer frame that is plated with metal by structural electroplating—this makes the device incredibly light while ensuring it has the strength and rigidity of metal so it is resilient enough to take anywhere you want to read.

Kindle Oasis also introduces a new dual-battery system—as soon as you connect the cover to Kindle Oasis, the battery in the cover begins recharging Kindle Oasis automatically. The battery in the cover uses a custom cell architecture that optimizes power and energy while keeping an incredibly small and light form factor and delivering months of battery life. You can charge the device and cover simultaneously while both are snapped together and plugged in. Plus, a new hibernation mode minimizes power consumption when your Kindle is inactive.

Kindle Oasis features a high-resolution 300 ppi display for crisp, laser-quality text—all on the same 6” display size as Kindle Voyage. A redesigned built-in light features 60% more LEDs than any other Kindle, increasing the consistency and range of screen brightness for improved reading in all types of lighting.

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