Apple and WWF team up for Apps for Earth intiative

Continuing in its global citizenship efforts, Apple has partnered with the World Wildlife Fund (WWF) in an Apps for Earth initiative.

From now through April 24, App Store customers can help WWF raise awareness and protect life on our planet by engaging with exclusive content, created specifically for the campaign, that embraces the core focus areas of WWF’s global efforts — the conservation of forests, oceans, fresh water and wildlife, food and climate change. For the duration of the campaign, 100% of the proceeds from the purchase of a participating Apps for Earth app or an associated In-App Purchase, will go to WWF.

Find the full list of participating Apps for Earth apps or on the App Store.