ASUS goes premium with new ZenFone 3 line of smartphones

ASUS has just announced a series of ZenFone 3 smartphones. ASUS says that these new smartphones set a new standard in design and innovation while maintaining ASUS’ leadership in providing intelligent feature sets in an affordable package. Coming to North America in Q3, this is ASUS' most comprehensive release in various smartphone categories.

Starting with the ZenFone 3 Deluxe, a 5.7-inch Full HD device with (1920 by 1080) AMOLED display featuring a gamut of over 100% NTSC color space for rich, vibrant colors even in harsh, outdoor lighting. Inside, ZenFone 3 Deluxe has a powerful Qualcomm Snapdragon 820 Series processor and up to 6GB RAM to deliver the best performance for demanding apps, games, and media.

 

ZenFone 3 Deluxe raises the bar for mobile photography with its incredible 23MP camera featuring the latest Sony IMX318 image sensor, a large f/2.0 aperture lens, and 4-axis optical image stabilization for high-resolution, blur-free, and low-noise photos in almost any lighting condition. It also features electronic image stabilization for steady 4K UHD videos.

Coupled with TriTech autofocus that provides accurate and nearly instant 0.03-second focusing and subject tracking, and exclusive PixelMaster 3.0 technology, ZenFone 3 Deluxe captures truly stunning photos and videos.

The ZenFone 3 is built around a 5.5-inch Full HD (1920 by 1080) display with up to 500cd/m2 brightness and aims to deliver an incredible visual experience that makes apps, videos, and games look their best.

With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone are encased with scratch-resistant Corning Gorilla Glass that gently curves to make the edge of the phone completely smooth.

ZenFone 3 is equipped with a 16MP camera with ASUS TriTech autofocus that automatically selects laser, phase detection and continuous auto focus to achieve precise focus in just 0.03 seconds, resulting in sharp images in any condition.

ZenFone 3 is powered by the new Qualcomm Snapdragon 625 octa-core processor with PC-grade graphics and 4GB RAM that together deliver mobile performance with improved efficiency and battery life. ZenFone 3 has a built-in fingerprint sensor that's perfectly positioned on the rear of the phone to sit underneath the user's finger and unlocks the phone in just a fraction of a second.

The ZenFone 3 Ultra is designed for multimedia lovers, featuring a 6.8-inch Full HD (1920 by 1080) display with up to 400cd/m2 brightness and a 95% NTSC color gamut for rich, vibrant images even outdoors in harsh lighting.

The Ultra has the ASUS-exclusive Tru2Life+ technology harnesses a high-end 4K UHD TV-grade video processor to optimize every pixel in each frame before it is displayed, resulting in superior contrast and clarity.

ZenFone 3 Ultra also excels at audio with its two powerful five-magnet stereo speakers and NXP smart amplifier that provides clear, defined sound and also protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up to four-times-better sound quality than CDs.

The new Zenfone 3 products will be available at ASUS authorized resellers and distributors in Q3. Please check www.asus.com/ca for additional details.