Google might be releasing its own smartphone (and it’s not a Nexus)

Google has been working with hardware manufacturers like LG to create Nexus-branded devices like this Nexus 5X.

It looks like Google really wants to take the fight to Apple and are planning to release their own Google-branded smartphone—if we are to believe rumours that is. Sources who’ve spoken to the Telegraph claim Google plans to launch a smartphone before the end of the year where they have tighter controls over “design, manufacturing and software.” Google’s head honcho Sundar Pichai hasn’t been shy about wanting to have more say when it comes to their smartphones and they wanted to be more “opinionated” about its design.

This will truly give the company something to truly rival against the iPhone, since they have more control over all aspects of the device and it’ll implement what the tech giant wants a Google-made phone to be like sans the interpretations of hardware manufacturers. But Google also runs the risk of alienating Android hardware manufacturers, much like what happened with Microsoft. Of course, these are all still rumours and the company won’t confirm the news. But if Google does produce its own phone, will you consider buying it?

Source: Engadget