Microsoft exec claims they won’t hit 1 billion device installs target by 2018 for Windows 10

Microsoft set the bar high for itself by aiming to have one billion devices with Windows 10 installed by the year 2018. However, the company recently acknowledged the timeline isn’t feasible. According to Windows Marketing Chief Yusuf Mehdi, the goal is still one billion but it won’t happen that soon. They attribute this to the reduction of the Windows Phone business. Mehdi says Windows 10 is “off to the hottest start in history” as they have over 350 monthly active devices—these devices include everything from PCs, laptops, tablets, to some smartphones.

Windows 10 was received better in the PC world but users have complained about being forced to upgrade with repeated messages asking them to do so. Due to the blowback from this, Microsoft is changing their approach on how to remind users to upgrade.

Source: Bloomberg | Via: Apple Insider