Bob Mansfield returns to Apple, again
Apple has brought back one of its higher echelon executives for the second time. Bob Mansfield, who joined Apple in 1999 and was part of the Steve Jobs led second act which produced the iPod, iPhone, MacBook Air and numerous other key products, is again the go-to guy for getting a new product out the door.
Mansfield retired from leading the hardware engineering team and was brought back for special projects, but then went back into retirement. Mansfield is reportedly back again to lend a steady and experienced presence behind Cupertino's 'Project Titan' largely believed to be its EV or autonomous vehicle project.
Mansfield has forged an ironclad reputation as a manager that can get things done. One of Steve Jobs' trusted lieutenants in ensuring that various engineering problems were solved, often through brute innovation, he understands Apple's focus on great design as well has the experience to help bring to life new product categories.
Source:WSJ via 9to5Mac
Reader Comments