NAIAS 2017: Chevrolet launches new Traverse and Traverse High Country

By Gadjo Cardenas Sevilla

Detroit - Chevrolet kicked of the North American International Auto Show by accepting the Car of the Year honour for the Bolt EV and quickly went on to launch the 2018 Chevy Traverse and Traverse High Country, a class-leading SUV designed around user's needs and which has best in class cargo capacity and features. The company also debuted the Traverse High Country, which is the top of  the line variant incorportating various premium features.

Traverse will deliver what is expected to be best-in-class third-row legroom, maximum cargo room and passenger volume with an enhanced roster of available active safety features. 

“The all-new Traverse offers the ultimate in style and convenience for the segment, with the versatility customers need and a thoughtful, spacious design they’ll love,” said Alan Batey, president of GM North America and brand chief, Global Chevrolet. “It’s the midsize SUV designed to help keep you safe, comfortable and connected.”

When it goes on sale this fall, the 2018 Traverse will be the fourth updated crossover or SUV from Chevrolet within a year, joining the Trax, Bolt EV and 2018 Equinox, further strengthening the brand’s crossover and SUV lineup.

“Nobody in the industry offers a broader, fresher lineup of SUVs and crossovers than Chevrolet,” said Batey. “From the all-electric Bolt EV to America’s longest-running nameplate, Suburban, we’ve got something for every customer and lifestyle.”