Huawei launches Mate 10 and Mate 10 Pro with AI-focused features

Photos by Emily Chung

Huawei launched its Mate 10 and Mate 10 Pro flagship smartphones in Munich, Germany today. Huawei, which recently overtook Apple as the world's second largest smartphone maker, unveiled HUAWEI Mate 10 Series, which will open the door to new AI mobile applications.

The HUAWEI Mate 10, HUAWEI Mate 10 Pro, and PORSCHE DESIGN HUAWEI Mate 10 showcase breakthrough AI devices that combine innovative hardware, the Kirin 970 chipset and EMUI 8.0. The HUAWEI Mate 10 Series feature high performance and long-lasting battery life, while integrating New Leica Dual Camera technology.

Huawei seems to have hit all the high notes. Not only have they developed their own processor and AI focused blueprint, they have partnered with premium brands like Leica and Porsche Design to bring reputable solutions and design to their stable of flagship handsets.

“As we enter the age of intelligence, AI is no longer a virtual concept but something that intertwines with our daily life. AI can enhance user experience, provide valuable services and improve product performance,” said Richard Yu, CEO, HUAWEI Consumer Business Group.

“The HUAWEI Mate 10 Series introduces the first mobile AI-specific Neural Network Processing Unit, launching a new era of intelligent smartphones.” 

The HUAWEI Mate 10 and HUAWEI Mate 10 Pro are the first devices powered by the new Kirin 970 processor and deliver AI enhancements for a faster, more customized mobile experience.

The Kirin 970 is built using an advanced TSMC 10nm semiconductor manufacturing process, and features an octa-core ARM Cortex CPU, a first-to-market Mali-G72 12-core GPU and the first NPU designed specifically for a mobile device.

The Kirin 970 also has a new dual ISP for AI-powered intelligent photography. 

By combining individual and collective intelligence for on-device AI, the new HUAWEI Mate Series delivers real-time responses to users, including AI-powered Real-Time Scene and Object Recognition and an AI Accelerated Translator. Kirin 970 is an open, mobile AI computing platform for third parties to create new and imaginative AI applications and which extends HUAWEI’s processing capabilities to the entire value chain.

HUAWEI has again partnered with Leica to co-engineer the dual-lens camera for the HUAWEI Mate 10 and HUAWEI Mate 10 Pro. They combine 12-megapixel RGB + 20-megapixel monochrome sensors, Optical Image Stabilization (OIS), dual lenses with a large aperture of f/1.6, AI-powered Bokeh Effect and AI-powered Digital Zoom. New AI-powered Real-Time Scene and Object Recognition, which automatically chooses camera settings based on the object and scene, supports an advanced AI-powered Digital Zoom function with AI Motion Detection for clearer and sharper pictures.

The new HUAWEI Mate 10 will be available starting in late October in more than 15 countries and regions including Spain, UAE, Saudi Arabia, Malaysia, Singapore and Australia. The HUAWEI Mate 10 Pro will be available beginning in mid-November in more than two dozen countries, including Germany, France, Italy, UAE, Saudi Arabia, Malaysia, Singapore and Thailand. The PORSCHE DESIGN HUAWEI Mate 10 will also be available starting in mid-November.

Device	Memory	Europe Price	Availability
HUAWEI Mate 10	64GB + 4GB	€699	Late October 2017
HUAWEI Mate 10 Pro	128GB + 6GB	€799	Mid-November 2017
PORSCHE DESIGN HUAWEI Mate 10	256GB + 6GB	€1395	Mid-November 2017

For more information, please visit:http://consumer.huawei.com/en/