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Monday
Nov202017

Waze and the City of Toronto sharing traffic data to help motorists navigate better

Toronto Mayor Tory announced the City of Toronto will become the next partner in Waze’s Connected Citizen’s Program. This is to help alleviate the growing traffic situation in the GTA.  Last month, .Waze’s third-annual Driver Satisfaction Index found that Toronto drivers are the second-least satisfied of all Canadian cities surveyed

The partnership will create a two-way data flow between Waze and the City of Toronto, benefiting drivers all over the GTA. Waze will have access to the city’s real-time data, better helping drivers to avoid road closures, construction and traffic jams while Toronto will receive anonymous driving data from Waze’s more than 560,000 drivers in the GTA, giving the city additional visibility into traffic patterns for decision making.

“Waze was founded on the belief that we can outsmart traffic together,” said Mike Wilson, Waze Canada Country Manager. “Our partnership with the City of Toronto will empower drivers with real-time information on routes, traffic alerts, and road closures to get them to their destination on time. Additionally, by leveraging Waze insights, the City will now have greater visibility into traffic patterns and be able to make better planning decisions.”

Waze recommends the fastest routes based on real-time driving data from more than 90 million monthly active users. From time-saving reroutes to low gas price alerts and relevant offers from favorite brands, Waze is one of the most comprehensive driving companions in the marketplace. 

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