Snap Inc. announces major redesign for Snapchat on Android
Looks like Snap Inc. is finally going to pay better attention to its Android user base. In an investor note that’s part of the company’s third quarter 2017 financial results, Snap’s CEO Evan Spiegel announced that they are working on a major revamp of Snapchat on Android, citing they’re building it “from the ground up.” The app will be built from what the company’s Android development team has learned from working on Android in the past five years. Spiegel claims that the new Android version will be “a huge focus over the coming year.” The company says they saw “significantly more Android users” added with the improvements they’ve added to the app, even when compared to iOS users.
Spiegel didn’t give a specific time frame for the release of the new Android app but they did say it’s coming out in a limited number of markets first before they roll it out worldwide. On top of this, Snap is exploring a redesign of the app to appeal to a wider audience, even if this might be as he says “disruptive to our business in the short term.” These announcements come out as Snap reported a lower-than-expected 4.5 million new Snapchat users in the third quarter. The app currently has 178 million daily active users.
Source: Android Authority
Reader Comments