« Netflix orders second season of sci-fi thriller ‘Dark’ | Main | Google Hangouts gets optimized for iPhone X »
Wednesday
Dec202017

Ford returning to roots and bringing self-driving and electric vehicle teams to Detroit

Ford Motor Company has plans to move its key autonomous vehicle and electric vehicle business and strategy teams to the city where the company got its start.

Ford is moving the teams to a historic building known as The Factory – a recently refurbished industrial complex with a rich 110-year history – in Detroit’s Corktown neighborhood. The Motor City location, which will be up and running early next year, will enable Ford teams to immerse themselves in urban mobility challenges and solutions.

“We’re excited to choose this inspirational location in one of Detroit’s resurgent neighborhoods to accelerate our work on electric and autonomous vehicles,” said Jim Hackett, Ford president and CEO. “This move and our exciting Dearborn campus transformation are important steps as we move toward our aspiration to become the world’s most trusted mobility company – designing smart vehicles for a smart world.”

The Corktown location holds special meaning for Executive Chairman Bill Ford, whose ancestors emigrated from County Cork, Ireland, to the Dearborn, Michigan, area years ago. Corktown, Detroit’s oldest neighborhood, derives its name from immigrants from County Cork who settled there.

“Returning to Detroit is particularly meaningful, because it is where my great-grandfather originally set out to pursue his passion and where we have always called our home,” said Ford. “We are planting a special piece of our company’s future in one of the city’s great neighborhoods, because we believe in Detroit, its people and what we can build together.”

The move is more than a relocation – it’s a strategic decision aligned with a mission. The company is committed to helping improve the entire system of transporting people and goods, especially in cities facing major challenges such as congestion, pollution, accidents and other transportation issues that affect everything from productivity to quality of life.

The Corktown relocation means employees will be working in the heart of these challenges, experiencing life firsthand in one of the nation’s burgeoning urban neighborhoods. More than 220 employees will be working at the new location.

Recognizing the past, embracing the future
The move to Detroit is both a nod toward the past and a bold look forward. It allows Ford to reaffirm its commitment to a city where its journey first began.

“Having these teams together in a dedicated facility in the heart of Detroit is truly a full-circle moment for Ford,” said Jim Farley, Ford executive vice president and president, global markets. “It’s such a conducive environment for sharing ideas, for collaboration, and for accelerating our electric vehicle efforts. We have such a great team, and we’ll be hearing more from them in the coming months.”

Autonomous, electric and beyond
The team in Corktown will be led by Sherif Marakby, Ford vice president of autonomous vehicles and electrification. Marakby is a Ford veteran who first joined the company in 1990, leaving briefly for a stint in Silicon Valley.

Ford is focused on driving its electric vehicle business forward, both with hybrid vehicles and full battery-electric vehicles with research led by Ford’s Team Edison. The team is working to accelerate both the development and adoption of electric vehicles.

Team Edison also is focused on fostering partnerships with other companies to deliver smart solutions, following Ford’s global lead. Ford recently created an electric vehicle partnership with Zotye, creating Zotye Ford Automobile Co., a 50-50 joint venture that will offer a range of stylish and affordable electric vehicles for consumers in China.

Ford already has a variety of active partnerships related to the future of mobility. With Ford’s $1 billion investment in Argo AI, the company is advancing autonomous vehicle development by combining its autonomous vehicle expertise with Argo AI’s robotics experience and startup speed on artificial intelligence software.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>