Snapchat might be bringing Stories to the web

Snapchat is looking to snap up more users or at least encourage its existing user base to do use its service more. It’s being reported that the social network is working on bringing its Stories Everywhere to the web or on other apps. It’ll be an embedded web player that would help increase exposure to snaps and hopefully encourage people to download the app or at least watch content from the service. Snapchat has been struggling to attract new users, so it needs to extend beyond its walls. If there’s any truth to these rumours, it’ll give them an advantage over Facebook and Instagram since both don’t offer embedded stories just yet. But with Facebook known to quickly copy Snapchat features, we aren’t sure if that advantage will last long. Snap is refusing to comment on the report.

Source: Engadget