Michael Kors makes a big splash at Baselworld with Android Wear 2.0 smartwatches
Thursday, March 23, 2017 at 5:16PM 
Continuing their push into the fashionable smartwatch market, Fossil's Michael Kors brand recently unveiled a host of new products aunder the MICHAEL KORS ACCESS, line of smartwatches and activity trackers.
Revealed at Baselworld, a premier event for watchmakers and horologists, were the Sofie (ladies) and Grayson (mens) line of smartwatches. Like all MICHAEL KORS ACCESS wearables, the Sofie and the Grayson are compatible with both Android and iOS phones thanks to cutting edge technology made possible through a partnership with Google and the Android Wear 2.0 smartwatch platform. They feature the Qualcomm Snapdragon™ Wear 2100 system-on-a-chip.
“It’s clear to me that the future of fashion will combine great design, personal style and innovative technology,” says Michael Kors, “and the amazing response to MICHAEL KORS ACCESS has confirmed that that future is now. We’re thrilled to be able to offer this next generation of smartwatches and hybrids.”
MICHAEL KORS ACCESS touchscreen smartwatches start at $350 USD. Hybrid smartwatches start at $250 USD. Activity trackers start at $95 USD. All are available in Michael Kors stores, MichaelKors.com and select department and specialty stores.
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