Snapchat wants to keep you in its app

Snapchat is constantly under siege by Facebook and we won’t be surprised if this new feature will show up on Facebook, Instagram, and even WhatsApp. Snapchat adds a new functionality to its search bar to encourage you to keep watching. Just type a topic of choice (ex. puppies) and get to see all the videos related to that. The videos that show up there have been added by users who selected the add a “Snap to Our Story” option. Snapchat uses a machine learning algorithm it probably got from its acquisition of search and recommendation app Vurb last year.

By adding this functionality, it’ll entice you to stay on the app longer, especially with the addition of Stories “around me” and local “attractions” that you can check out. It’s rolling out to select cities in the U.S. first but Snap plans to release the experience to more areas. It just won’t say when though.

Source: Mashable