Instagram isn’t done taking Snapchat's features, introduces ‘face filters’

Instagram adds one more missing piece to its Story feature: Snapchat lenses. Those augmented reality-based filters that lets you add things like bunny ears or a dog’s snout on you. Of course, Instagram can’t call these lenses so they opt to call them “face filters.” You can access the feature at the bottom right of the Story window. It looks like a face icon with sparkles on them. And just like Snapchat lenses, you can go through the different filters to play around with.

As Mashable’s Raymond Wong points out, this blatant copying of Snapchat might not look good but it has been paying off for Facebook. Last month, Instagram garnered 200 million daily active users using Stories, which is already more than the entire daily active user base of Snapchat.