The father of Android stages a comeback with the Essential Phone

Andy Rubin is considered the father of Android, being the originator what is now the leading mobile platform. Well, after some years in the wilderness, Rubin is back with the Essential Phone. Basically a QHD 5.7-inch edge-to-edge display wrapped around a titanium and ceramic back, powered by a Snapdragon 835 processor, 4GB of RAM and 128GB of storage plus a 3040 mAh battery.

This device will cost $700, is available in the US for now and is out to challenge the top tier smartphones of 2017. How will the Essential Phone fare against present and upcoming competition? That depends on various things like availability, its ability to differentiate itself in the market and whether or not consumers will find it an attractive option.