Time to say goodbye to Jawbone?

Jawbone as we know it now will cease to exist. Reports have surfaced online that its CEO and co-founder Hosain Rahman has moved on from the company and is liquidating the business’ assets. Rahman has supposedly moved on to put up Jawbone Health Hub, a company that focuses on health-related hardware and software services. A lot of the Jawbone’s employees have reportedly joined Rahman in the new company. Android Authority reports that current Jawbone products, like its fitness trackers, will be serviced by Jawbone Health Hub.

The maker of Bluetooth speakers, earpieces, and fitness trackers has been having some trouble for a while now. Back in 2015, they laid off 60 employees, which is 15 percent of its workforce. The company was later on said to have stopped production of its UP fitness trackers and sold its remaining inventory to a third-party company. While the continued to insist that they were dedicated to the wearable market, in February 2017, it was being reported that Jawbone was leaving the industry to focus on medical services. And that’s where we find ourselves now. Jawbone isn't commenting about the reports.