Fox is premiering new show ‘Ghosted’ on Twitter

Twitter has undeniably been a good TV companion for a lot of its users when new episodes of hit shows are aired. It makes sense the social network wants to capitalize on that with its new partnership with Fox. They will be premiering the pilot of a new paranormal comedy called Ghosted at 9 p.m. Eastern time on Twitter between September 21^st and 24^th. The show will be airing on TV on October 1^st. Each airing of the episode will precede an introduction of the show by its stars Adam Scott and Craig Robinson and a Q&A session on the platform. You can submit your questions via the hashtag #GhostedPremiere.

Aside from that, there is also a pre-show stream for each episode of Empire’s latest season starting September 20^th at 7:30 p.m. Eastern time (which is 30 minutes before the show starts in the US). Fox also started showing on September 19^th The Mick star Kaitlin Olson’s favorite episodes from the first season. It’s an interesting marketing move that can benefit the shows from the buzz and Twitter for getting people to use its service again.

Source: Engadget + The Verge