Sony plans to introduce new design for next generation of phones

You don’t have to be closely following the tech scene to know a Sony-made phone when you see one. The company has kept to its “OmniBalance” design for years and for some it has gotten old pretty quickly, especially when put up against the other major Android OEMs. But it looks like the company is ready to change its tune. According to Sony India’s Managing Director Kenichiro Hibi, the company is has different plans for its next generation of devices. He told The Indian Express, “We have deployed an OmniBalance design as long as the X series continues to be available in the market. Also, we are planning to launch [a] new generation of products and you can expect a complete new design from the devices.”

As for what that new look is, we can only speculate. Sony could jump on the bezel-less route like the other major manufacturers and it has in a sense that some of its newer devices hardly have bezels on the sides. What do you think Sony should integrate into its smartphones?