CES 2018: Alcatel introduces re-imagined smartphone portfolio for 2018

Demonstrating TCL’s continuing commitment to its mobile handset business, today at CES 2018 it has previewed a new smartphone philosophy and product portfolio direction for the company’s Alcatel business unit. Featuring re-imagined product designs and features that modernize Alcatel’s 2018 smartphones.

It is also one of the first smartphone lineups to bring an immersive 18:9 display experience standardized across three new product series. Offering a universal design language, these new Alcatel product series will help make flagship style smartphone features accessible across the mid and entry price tiers.

“As the global smartphone market continues to evolve, we come into a new year recognizing the need to stabilize and transform our Alcatel smartphone portfolio to better serve our customers and meet the opportunities ahead,” said Christian Gatti, Global President Alcatel Business Divisionand Executive Vice PresidentTCL Communication.

“By modernizing our smartphone designs and being one of the first global manufacturers to offer 18:9 full view displays across the majority of our lineup, we’re able to refocus our efforts at democratizing flagship style features and making these experiences accessible to almost any consumer worldwide.”

Revealed here are the Alcatel 5 Series which is more premium and offers face unlock features, 18:9 view displays and a large battery. The Alcatel 3 series features affordable devices with desireable premium features like large screens and high resolution. The Alcatel 1 Series represents the entry level with unibody hardware 18:9 full view displays and face unlock features.