Volvo spearheads Canada's first car subscription service

Volvo toady launched Canada's first car subscription service. Care by Volvo runs off a smartphone app and gives subscribers who pay the $1,000 monthly fee, access to different Volvo vehicles they can change for 12 months.

The service, which lasts for 24 months, professional maintenance; 24/7 roadside assistance; winter tires with included installation and storage; appearance, road hazard, and wear and tear protection; and concierge services are bubdled with the service. The choices are currently between a V60 luxury wagon or a S60 Sports sedan.

“Traditional models of ownership need to be challenged and that’s exactly what we’re doing with Care by Volvo,” says Alexander Lvovich, Managing Director for Volvo Cars Canada. Vehicle deliveries from the service start in January 2019.