OnePlus moves OnePlus 6T reveal a date earlier to avoid sharing the media frenzy of Apple's event

We've known for some time that OnePlus would reveal its latest flagship, the OnePlus 6T in New York City on October 30. But since Apple announced an October 30 media event, also in New York City, OnePlus has smartly moved the launch date earlier by one day.

Knowing that Apple owns the news cycle on its #AppleEvent days, OnePlus smartly avoided a head on collision which might force journalists to forego OnePlus' launch in favour of the higher profile Apple launch. OnePlus, after all, is launching one product, the OnePlus 6T. Apple is expected to launch its consumer iPhone Xr and is expected to drop some iPad Pro, MacBook and Mac announcements at what will be likely its last event for the year before the holidays. See OnePlus' earnest explanation below.

"When we announced the launch of the OnePlus 6T on October 8, we were convinced our timing would allow us to maximize the amount of people we could reach with our message. That changed when Apple announced they would be hosting their own event on October 30. We know the entire industry and all media will be holding their breath. So, imagine how we felt when we learned the date of their latest event. One minute, we were preparing for our greatest and most exciting launch event yet. The next, we were posed with a difficult question: “What do we do now?”

"For hours, we talked to our press contacts to gain insight into how Apple’s announcement could affect the launch of the OnePlus 6T. We received considered, honest and thoughtful feedback. They showed us that if we chose to stick to our original timeline, launching the OnePlus 6T on October 30, we would be overshadowed by Apple," OnePlus stated.

Personally, I think OnePlus made the right move. Like a smaller vessel getting out of the way of a cruise ship, there's no way the upstart could sustain a head on collision with Apple. This won't diminish the interest and desire for the OnePlus 6T, which on paper looks like the aspirational Android superphone we've been waiting for.

We'll be covering OnePlus' launch, stay tuned October 29, at 11AM EDT.