Dyson launches Airwrap Styler aimed at the beauty market

Dyson continues on its innovation of the beauty and aesthetics space with the new  Dyson Airwrap Styler. This is a multi-styling hair tool engineered to curl, wave, smooth and dry with no extreme heat.

Dyson’s high-pressure digital V9 motor harnesses an aerodynamic phenomenon known as the Coanda effect. Air, when propelled at the right speed and pressure, naturally follows an adjacent surface, entraining surrounding air. Dyson engineers amplified this effect six times on the Dyson Airwrap™ styler curling barrel, which creates a spinning vortex of air that attracts, wraps and curls hair and creates the looks that women really want.

“We have been obsessively manipulating airflow for more than 25 years. It is one of our core expertise. Harnessing the power of Dyson’s digital motor we have engineered a truly unique styling tool preventing extreme heat damage when styling. I’m immensely proud of what our engineers have achieved.” James Dyson, Founder & Inventor.

Over the last six years, Dyson engineers and hair scientists at Dyson’s state-of-the-art hair laboratories have tested and researched different hair types and styling habits around the world. Dyson first disrupted the hair care category in 2016 with the launch of the radically different hair dryer, the Dyson Supersonic™ hair dryer