Apple to unveil first Apple Retail Store in Vienna on Saturday

Apple Kärntner Straße, Apple’s first store in Austria, will open Saturday at 9:30 a.m. in the heart of Vienna. Nestled on the famous pedestrian shopping street between St. Stephen’s Cathedral and the Vienna State Opera, the store’s 150 employees will invite visitors to experience the creative sessions and services offered in Apple Stores around the world. 

“We can’t wait to join the bustling city of Vienna, a European crossroads so rich in history and culture," said Angela Ahrendts, Apple’s senior vice president of Retail. “Apple Kärntner Straße brings the best of Apple together with our products, services and educational programs. Everyone is welcome to connect, be inspired to learn, and unlock their creativity.”

Designed with the original heritage building in mind, the two-level store features a corner entrance and reinstated exposed columns with large window openings that seamlessly connect it to the public gathering space outside. The highly knowledgeable employees together speak 44 languages and will be ready to serve international customers at Apple Kärntner Straße.

Visitors can participate in free Today at Apple sessions every day focused on photography, coding and app development, music, art and design, and more in The Forum. The diverse programs include Quick Start and How To sessions, Music Labs and Studio Hours, all led by Apple Creatives, the store’s experts in liberal arts. Interactive Photo Walks and Sketch Walks take participants outside the store to explore nearby sites in the city while learning new skills.