BlackBerry creates Fan League for superfans

Enjoying a resurgence in popularity, BlackBerry licensee TCL Communications is creating a way for superfans of the brand to win prizes.

its BlackBerry Smartphone FanLeague just for them. The mission of the Fan League is to find new and creative ways to engage with BlackBerry smartphone fans, improving awareness of new Android-powered BlackBerry smartphones like the BlackBerry KEYone, but also helping these fans feel more connected to the brand they’re so passionate about. 

As part of the Fan League, participants will have a chance to win weekly and monthly prizes which will include new BlackBerry Mobile smartphones. Additionally, they’ll have opportunities to participate in special user surveys and beta testing programs, providing them a direct voice and input to the BlackBerry Mobile team.

“Launching    the    BlackBerry    Smartphone    Fan    League    is    our    way    of    better    engaging    with    our    customers,    rewarding    their    loyalty    and    passion    for    BlackBerry    smartphones,    but    also    giving    them    a    voice    that    will    shape    the    future    of    BlackBerry    smartphones    from    TCL    Communication,”    said    Alain    Lejeune,    Global    General    Manager    for    TCL    Communication’s    BlackBerry    Mobile    Division.