Google acquires GIF search engine Tenor

Google’s latest acquisition will make it easier for you to search for GIFs on its platforms. The search giant just bought GIF search engine Tenor for an undisclosed amount. Google says they will be integrating Tenor’s technology into its products like Gboard and Google Images. Tenor, for those of you who don’t know, offers the GIF Keyboard on Android, iOS, and macOS. It lets you search through the company’s entire database of GIFs, which you can send to other people on your platform of choice. The company has direct tie-ins with the likes of Samsung and Facebook for Messages app and Messenger, respectively. While joining Google, Tenor will still continue to operate under its own name.

Source: Engadget