Google won’t autocomplete the word ‘Kodi’ for you in relation to anti-piracy effort

You may or may not know Kodi. It’s software that can be used on set-top boxes or other devices to stream media. It supports many third-party add-ons with some giving users access to pirated content. And that is what Google is trying to put a stop to as part of its anti-piracy efforts. How are they doing this? For the term “Kodi,” Google won’t autocomplete it for you. Some of the other things Google has done in the past is change its search algorithms to demote copyright-infringing material. Now when you type “kod” into Google, suggestions would include “kodiak” and “kodak black” but no “kodi.” However, once you’ve typed out “kodi,” search options like “kodi addons” and “kodi download” appear.

Nathan Betzen, the president of XMBC Foundation which operates of Kodi, expressed his disappointment over the decision, “We are surprised and disappointed to discover Kodi has been removed from autocomplete as Kodi is perfectly legal open source software.” And while that is true, its platform is a space that allows for piracy to exist and that is what Google argues is what they’ve been doing. A Google spokesperson told TorrentFreak that “Since 2011, we have been filtering certain terms closely associated with copyright infringement from Google Autocomplete. This action is consistent with that long-standing strategy.”