Netflix to experiment with vertical video teasers for mobile

Netflix is hoping to hook more mobile users to consume media on its platform. The streaming service announced it will be trying to use short Snapchat-like vertical videos on mobile to show users teasers of the shows and movies on its platform. The hope is this will make it easier for users to decide which programs to watch. While within the 30-second video, you can swipe right or left to see other trailers, press play to watch the show or movie, or add the title to your Netflix list. Of course, the show or movie itself will play in standard horizontal format as that is better for extended viewing. Like everything else on the service, the recommendations will be personalized to you. Video previews on Netflix are available on TVs and PCs but now Netflix wants to turn the attention to its mobile and tablet users. The feature is coming first to iOS and will be landing on Android “in the coming months.”

Source: Quartz