Snapchat brings back chronological feed for some users

After redesigning its app, Snapchat has met the ire of a lot of its users—with over a million of them petitioning the company to revert to its old design. And it seems like they’re finally listening. Some users have noticed they’ve started to see a reverse chronological version of its feed instead of the algorithm-based one. It isn’t clear though if this is a limited-scale test or if this is the start of a wider rollout for all its users.

As a business it makes sense for Snapchat to keep the algorithm-based timeline since it keeps users on longer because they don’t know if they’ve reached the end of their updates. It also supposedly, as other social media platforms have pointed out, floats the “most important” updates to its users. Meanwhile, a chronologically ordered timeline is preferred by a lot of users because it lets them know if they’ve caught up with their feed. But this also means that if you don’t have time to catch up, the frequent posters will overshadow those in your list that update less frequently and you might not be able to see their updates.

Source: 9to5Google