Fitbit Ace wearable for kids is now available globally

Part of Fitbit's focus on making fitness tracking more accessible extends to giving more users access to the benefits of being more active and tracking their health.

Fitbit is the leading global wearables brand, announced today the availability of Fitbit Ace™ at major retailers worldwide for $129.95 CAD. Designed for kids ages 8 and older, Ace motivates with customizable step, active minute and sleep goals, celebratory messages and badges, and challenges for the whole family. With an adjustable, showerproof wristband available in two vibrant colors and up to 5 days battery life,i Ace is designed to keep pace with kids’ busy lives. With Ace, parents are in control and can manage who their children connect with and what information they see in the Fitbit app that will motivate them most.
 
With childhood obesity rates continuing to riseii and two in three kids inactive every day,iii parents are looking for ways to encourage a more healthy, active lifestyle. According to a Fitbit study, parents cite screen time as an ongoing challenge in getting their kids to be active (58%).iv Seventy-five percent of parents said they are interested in the use of fitness trackers to help them keep their kids active.iv
 
“Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health,” said Dr. Ryan Rhodes, exercise psychologist, Director of the Behavioural Medicine Lab (BMED) at the University of Victoria, and member of the Fitbit Advisory Panel. “When parents have insight into their kids’ activity, they are better positioned to then promote less screen-time and more physical activity in a fun and motivating way.