19 Crimes wine brings AR to wine bottle labels thanks to app

Wine bottle labels are sometimes the reason consumers will pick a new bottle to try. Now with Augmented Reality (AR) wine labels can be so much more thanks to the Living Wine Labels app which uses cameras in iOS and Android devices to bring the labels to life. This is really suited to Australian Winemaker 19 Crimes, who derives branding inspiration from outlaws banished to Australian prison.

The result, as seen above, is both delightful and  a little eerie, but it also reflects that AR can have a commercial purpose outside of games and app experiences. As for the wine itself? I thoroughly enjoyed both the Shiraz and the Cabernet Sauvignon bottles.