Apple quietly kills off Modern Buckle band for the Apple Watch

Apple has a habit of quietly killing off products and the latest one to get the axe is one of the original Apple Watch bands: the Modern Buckle. While still available in the UK online store, it’s disappeared in the Canadian one. According to Engadget, the last time the Modern Buckle was seen on Apple’s online store was back in March. If you try to click on a search result link that leads directly to the band’s listing, you’ll get a redirect that says, “Looking for something? We thought so. However, the product you’re looking for is no longer available on apple.com. But we do have similar products to show you."

The Modern Buckle was available for the 38mm and retailed for $149. This limitation and mid-range price might have affected the decision to discontinue the product. But if you’ve been eyeing it, now might be time to start scouring online before it disappears completely.