Microsoft reveals accessible packaging for Xbox Adaptive Controller

Microsoft unveiled its accessible packaging for the Xbox Adaptive Controller, the first-of-its-kind device designed for gamers with limited mobility. All Xbox Adaptive Controller units will ship with the accessible packaging in September 2018, and pre-orders are available now at Microsoft Store.

Recognizing that reality, Microsoft’s Packaging Design team faced a unique challenge in creating a box for the new Xbox Adaptive Controller, designed to accommodate gamers with limited mobility. The box for the device, which will be available for $99.99 in September through the Microsoft Store, needed to be as accessible as what was inside. It had to enable gamers with limited dexterity, who might be using just one hand or arm, to easily open the box and remove the controller. And it had to be as high-quality and aesthetically appealing as any other Xbox packaging.

“The product team was putting so much diligence into getting the controller right that to not have a package that was thoughtfully and mindfully designed for the end user would have felt like a real miss,” said Kevin Marshall, creative director of Microsoft’s Packaging Design Studio.