Facebook will let page admins reply to Instagram DMs right from FB

Looks like Facebook is taking that step further into integrating its services together. In a press release for its Facebook Communities Summit, the social media giant announced that Facebook Page administrators can now respond to Instagram Direct Messages right from their Facebook Page inbox. We already know Facebook has plans to unify its messaging apps, and this seems like the logical first step in that direction. Not only would it keep people in the Facebook site itself, but it would give them a competitive advantage over other services. It can offer shared analytics from the user interaction on these integrated offerings that could help the company monetize its services. But as Android Police points out, we’re hoping this doesn’t come at the expense of user experience.