Fitbit's latest fitness trackers and smartwatches are more affordable than ever

FItbit is the no. 2 smartphone maker in the world and the leading fitness tracker maker. The company just upped the ante big-time today with a slew of affordable fitness trackers to entice users who may have found earlier models too expensive to consider. 

Fitbit released today Fitbit Versa Lite Edition ($199.95), Fitbit Inspire ($ 99.95) and Inspire HR ($129.95), the company says these are the most accessible devices to date. They also released an updated version of the Fitbit Ace ($99.95), a fitness tracker designed for children. Some of these trackers receive fewer features and functons than older, more expensive models, but they still aim to give users the tracking features they want most.

The new Fitbit devices are available for preorder. Fitbit will soon launch a major redesign to its mobile app, allowing users to further personalize their dashboard, better understand their data, discover new content and more easily connect with others on Fitbit’s social community.