Square launches Square Loyalty to help businesses attract and keep customers

Square is making it easier for Canadian businesses to set up digital rewards programs. Called Square Loyalty, this integrated tool is accessible through their Square Point of Sale app. Businesses don’t need any extra hardware or software to implement this. The payments and point-of-sale company considers this an easy way for businesses to thank customers as well as entice them to come back. “We are thrilled to make Square Loyalty available to our Canadian sellers as we know customers enrolled in Square Loyalty return and spend on average two times more than other customers,” said Alyssa Henry, seller lead at Square.

Businesses pay a monthly cost, which starts at $60, for Square Loyalty based on each location’s total Loyalty visits per month. There’s a 30-day free trial for those who want to test it out first. Quick-service businesses can keep it simple and run a more traditional loyalty program where customers receive points from purchases to earn rewards points. Meanwhile, specialty boutiques can opt for multiple reward levels, which allow customers to bank their points to earn tiers or higher-value loyalty rewards. The great thing is businesses can keep track of sales as well as how many new and returning customers are participating in the rewards program through the Square Dashboard.