Disney returns to weekly episode releases for Disney+

While Netflix defined binge culture, new streaming services decided this isn't the route to take to help them survive. We look specifically at Disney's upcoming Disney+ service. Executives from the company talked about moving to a weekly episode release at its recent D23 Expo. Disney wants its shows to come out once a week, giving people something to look forward to each week and the show and their service more exposure over time.

Netflix has the advantage of dropping episodes at once because of its big stable of both original and licensed content. Disney doesn't have that yet, and they need to build and grow their subscriber base. Disney is looking for ways to make sure its subscribers are engaged for extended periods of time. One way of doing that is tying new content to beloved franchises, and then offering these to its users piece by piece. That is one way to keep them hooked. And they need people to stick around, mainly since they aim for 10 million customers by the end of 2020. This approach might be the best thing for them.

Source: The Verge