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Monday
Nov022020

Apple promises "One more thing." on Nov. 10 streaming event

Apple is reaching deep into its folklore and invoking founder Steve Jobs' iconic "One more thing." line for the invitation of their November 10 Apple Event. One more thing is not to be taken lightly, it is the mic-drop statement used by Jobs during various events to introduce revolutionary new products. Past one more things include such blockbuster products as Airport wireless hub, PowerBooks, iPod and iPod Touch, and, most recently, the iPhone X received the One more thing treatment by Apple CEO Tim Cook. 

Apple's had a slew of streaming events this fall, punctuated by slickly produced pre-recorded videos and demoes as well as buzzy reveals (5G!). This event is expected to be the final one for 2020 and the One more thing is the launch of the first Mac running on Apple Silicon. This is a generational threshold for Apple, which is slowly shedding its reliance of processor manufacturer Intel, whose plans to release 7 nanometer processors  has been delayed to 2022. In the meantime, Apple has pushed out its 5nm chips which are fast, performant and exceedingly power efficient. The last time Apple jumped architectures was 15 years ago when it moved from PowerPC processors to Intel Core and Xeon processors. Apple's had a lot of time to refine and improve its ARM-based chipsets through generations of iPhones and iPad, which are more efficient yet as powerful as desktops and notebooks for various tasks.

A new Macbook running Apple Silicon will likely usher in the new era as well as the launch of the latest macOS Big Sur, which is the biggest design revamp for the macOS since OS X was launched decades ago. Big Sur will run on Apple Sllicon as well as on existing Intel Macs and is expected to roll out shortly after the event. Apple is expected to possibly reveal its on-ear headphones, wireless tracking solutions that some are calling AirTags and maybe a few updates to the MacBook Pro or MacBook Air line. 

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