Google experiment surfaces Instagram, TikTok videos in Search

Source: type_SEO / Twitter

Google isn't new to indexing videos on its Search platform. But the focus was mostly on desktop-oriented video sites like its own YouTube. Now, the search giant is shifting the focus to the mobile, social media space. Google is experimenting with a new search feature that highlights Instagram and TikTok in a "Short Videos" carousel. It only works for specific terms and shows easy-to-tap thumbnails for relevant videos.

The test is still in its pilot stage, and it works on either your browser or the Google Search app on Android and iOS. Google didn't say if or when it will introduce the carousel to more searches and users. It's a sensible move from the company because if you can find the video you're looking for right from the browser, you're more likely to stay on Google's pages and consequently generate ad money. It also helps save time because it makes it easier to surface videos you might miss on those platforms.

Source: Engadget