Waze's brand refresh adds bright colours, cartoon-like icons to fit its users

Google-owned Waze wanted to refresh its look to celebrate its community of users. And with that, the company set about revamping its branding to make it "friendly, organic, and joyful." 

The logo looks similar to the old one, but a few tweaks are added to it. Like, the wheels look like they're coming from both sides of the character instead of on one side. The text looks like it fits more into the aesthetic of modern smartphones. Waze is also introducing Moods into its app. There are 30 different feelings you can express, and the company promises to add more. 

The app gets brighter and bolder colours, with icons getting thicker black borders to emphasize them. It seems cartoon-like, but it adds a bit of fun. We don't know yet when this redesign will make its way to Android and iOS apps.

In a blog post, Waze explains this decision, "We weren't interested in being a clean, minimal, 'elevated' tech brand because we're not just about technology. We have the community with us. We need to reflect that."

Source: 9to5Google