Taylor Swift's 'Folklore' smashes first day streaming records

Taylor Swift's Folklore is raking in its streams, breaking several first-day streaming records since its release on July 24. Folklore now sets the global record for first-day album streams on Spotify by a female artist with 80.6 million streams. On Apple Music, it's the most-streamed album in 24 hours with 35.47 streams. And it has set indie/alternative streaming records in the US and worldwide on Amazon Music, though we don't get official figures. Swift's representatives have confirmed that the album sold over 1.3 million copies worldwide within the first 24 hours of its release.

The pop star announced the surprise album on social on Thursday, July 23, which she was inspired to make and release since the coronavirus pandemic hit and affected her plans to tour her previous album, Lover. You can check out the lead single of the record in the music video above.

Source: NME