Telus is donating proceeds from VOD rentals of films by Black creators to Black Health Alliance

Telus has announced that it's donating proceeds from video-on-demand rentals from films like Black Panther, Hidden Figures, Moonlight, and over 60 other movies by Black creators to Canada's Black Health Alliance. The initiative kicked off earlier in August and will last until Friday, September 4, topping out at $20,000. The Black Lives Matter Movement collection also includes a select number of Canadian films, including Secret Alberta: The Former Life of Amber Valley and Soul on Ice: Past, Present & Future. The collection is available to Telus Optik customers in British Columbia, Alberta, and parts of Quebec.

According to Telus spokeswoman Liz Sauve, this rollout is part of a broader effort from the Vancouver telecommunications giant to join others in "speaking out against racial injustice and the ignorance, negativity, and hate that underpins any form of discrimination against the BIPOC (Black, Indigenous, and people of colour) community."

Source: The Canadian Press