TikTok launches global #CreateKindness Campaign

Today, TikTok launched #CreateKindness, a global campaign and a creative video series aimed at raising awareness around bullying. The campaign features the real and personal experiences of six TikTok creator-animators and how we can all choose and #CreateKindness. These videos can be found on @TikTokTips and within TikTok’s Discover page all month long, where they also provide access to information on TikTok's safety features and their bullying prevention resources.

• In "Block the Bullies" @milkymichii reveals how she deals with unkind Duets.
• Through the introspective "Why Would You..." @recokh illuminates how his insecurities are behind the desire to be unkind to others and how to navigate these feelings.
• With "I Want to Hold On To" @kellyemmrich shares how to overcome negative comments by focusing on the communities that celebrate her.
• In "Walk Away" @amyrightmeow gives advice on how they deal people intentionally misrepresenting their thoughts.
• In "Power of Words" @rosie.gif explores the impact that micro-aggressions can have and implores people to think before they post.
• Through "What We Don't See" @king.science encourages people to treat one another with care and compassion.

By using their distinct styles the creators help deliver an important message that behind every account is a real person.

TikTok invites everyone around the globe to choose, celebrate and #CreateKindness by sharing the heart-warming moments and comments that inspired them to spread kindness. In fact, videos using hashtags related to kindness, including #love and #kindness have garnered over 400B views and generated almost 50B video creations around the world to date.

According to the press material, the social media platform believes it's critically important to continue cultivating an atmosphere where everyone feels safe and welcome to create and share authentically. TikTok continues to develop a range of features aimed at fostering kindness and preventing bullying to empower creators to manage their TikTok experience.